Pre-Launch PR for Early Stage Startups

The teams in the 2014 HTRLaunchPad are past the halfway point and we’re seeing exceptional progress as evidenced by the refinement of their business models and their stories. What typically started as ideas expressed vaguely has coalesced into specific solutions to targeted problems with a marketable audience. There are a few struggling with the end game but we think they will be seeing  things come together before the demo days here in Rochester and in NYC.

So it’s time to start thinking about publicity– getting the word out about the teams. PR is something that can be done with a small budget accelerated by some hard work and creativity. The LaunchPad process helps get that going as each team works towards their goal of talking to 120-150 people about their concept. We’ve had some local news coverage for the program as a whole but it’s now time to be thinking about using the media to tell each company’s story.

Fortunately the FounderDating blog has an excellent post, written by an entrepreneur, on early stage PR for startups:

Pitching Practice: A Public Relations Launch Checklist for Early-Stage Startup Founders

This is comprehensive and I’m urging our teams to study it and begin developing their pitch, their story, their relationships with bloggers in their field and all the other pieces that go into a compelling story for the media. It’s an important part of their customer discovery process and each bit of coverage increases the value of their startup, often in significant ways.